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Vilebrequin is a French luxury brand specializing in swimwear and ready-to-wear for men and women. The brand was created in 1971 in Saint Tropez by Fred Prysquel, a photographer and sports automobile journalist and Yvette, a fashion designer. One interesting fact is Fred is colorblind and Yvette picks out all the colors. It was due to Prysquel's passion for automobiles that he named his brand, Vilebrequin, the French word for "crankshaft".